This study for the European Commission provided solid evidence on the phenomenon of overtourism by analysing the multiple root causes and effects of overtourism at destination level, differentiated by type of destination (urban, rural, island, coastal and mountain tourism). The project team conducted a thorough literature review of up-to-date evidence on overtourism, ana­lysed available data sources on over­tou­rism and con­duc­ted 15 case studies. The project team orga­nised six stakeholder workshops, focussing on peer-learning, best practices, and contri­buting to the dialogue among EU tourism stakeholders on the topic of sustainable tourism.

Heat map for tourism hotspots in Vienna; © ÖIR GmbH based on Open Street Map data (2022)

Based on these findings and workshops tailored by destination types, the consortium developed indicators to detect potential risks of overtourism and related impacts. Best practice examples were also added to the study to accompany destination managers and help them to address the signals collected via the indicators. ÖIR was in charge of quantitative analysis and overtourism indicator development, as well as conducting a share of the case studies. Furthermore, we organised six destination workshops (urban, rural, island, coastal and mountain destination plus EU) as well as the outreach campaign.



Period: 2020
 - 2022
Client: European Innovation Council and SMEs Executive Agency (via Eberswalde University for Sustainable Development)

Partner: Eberswalde University for Sustainable Development – ZENAT, Lucerne University of Applied Sciences and Arts – ITW

Methods: Moderation, Benchmarking, Stakeholder dialogue, Workshop, GIS-Analysis, Mapping, Case studies, Data screening, Statistical analyses, Regional analysis, Document analysis

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